Thursday 21 April 2011
Finished DigiPack
The theme is based on homecoming due to the songs title. I used a tiara, a rose, tuxedo/converse, and I created a high school crest to keep the theme going.
I used the Stain glass filter on all of the pictures. I was inspired to use this effect from the Killers album Day and Age. The font I used was Bascula College because I believe it gives the right look for the Digipack. For the back cover I researched other songs Hey Monday had written and preformed, this gives it a more realistic effect. I used the tiara because at all homecoming's the biggest event of the night is who will be crowned king and queen, and because the point of the song is the girl feeling powerful. Queens are supposed to be this. I used the rose because the can symbolise so many things when it comes to love, but for this song it meant one love was alone. I used the tuxedo and converse styling on the back because it shows us that the boy mentioned in the song is now alone, but that he was an alt rocker like the girl. I created the crest on the front cover because it shows you what kind of album it is, and what it's about.
Finished Hey Monday magazine advert
Evaluation task 1
In what ways does your media product use, develop or challenge forms and conventions of real life media products?
1. This shot shows the link between visuals and lyrics. The lyrics for this is "Don't let my heart go".
2. This typifies the way the record company would want the band to be represented because, this shot is made psychedelic on the guitar riff to express how alternative it is.
3. This illustrates the use of genre in the music video because you can see the instruments we use and the way we are dressed.
4. This shot shows intertextuality because they are both filmed in woods but ours is a music video not a film.
5. This demonstrates our use of camera because it is a shot filmed from the ground at a slightly canted angle. Making it different to the rest of the more average shots in the music video.
6. This demonstrates the use of lighting in our music video because a lot of the lighting is natural which gives it more of a realistic alternative feel.
7. This picture shows the mise-en-scene in our video very well. It shows the kind of clothes alternative rockers wear, and the equipment they use.
8. The first picture I used was of Paramore - Decode, from the film Twilight. The band is in the forest rocking out, this is similar to ours where for certain parts of the music video we are rocking out in the woods.
9. I used this picture of Natalia Kills- Mirrors for the fact that I have watched other music videos because I was influenced by the way there were two sides to her and she was being tugged at by the bad side. This reflects in our music video when Leanne is sitting at her mirror singing about the fact that she has broken up with her boyfriend and is really having a go at him.
1. This shot shows the link between visuals and lyrics. The lyrics for this is "Don't let my heart go".
2. This typifies the way the record company would want the band to be represented because, this shot is made psychedelic on the guitar riff to express how alternative it is.
3. This illustrates the use of genre in the music video because you can see the instruments we use and the way we are dressed.
4. This shot shows intertextuality because they are both filmed in woods but ours is a music video not a film.
5. This demonstrates our use of camera because it is a shot filmed from the ground at a slightly canted angle. Making it different to the rest of the more average shots in the music video.
6. This demonstrates the use of lighting in our music video because a lot of the lighting is natural which gives it more of a realistic alternative feel.
7. This picture shows the mise-en-scene in our video very well. It shows the kind of clothes alternative rockers wear, and the equipment they use.
9. I used this picture of Natalia Kills- Mirrors for the fact that I have watched other music videos because I was influenced by the way there were two sides to her and she was being tugged at by the bad side. This reflects in our music video when Leanne is sitting at her mirror singing about the fact that she has broken up with her boyfriend and is really having a go at him.
Evaluation task 2
How effective is the combination of your main product and ancillary texts?
I think the combination is effective because there are a lot of similarities between the ancillary tasks of the digipack and magazine advert, and the actual music video.
This is my finished digipack.
This is my finished magazine advert.
The first similarity we see is the use of flowers on the digipack and the use of flowers in the video. The flowers in the video are being dropped on the floor by Leanne, whereas the flower on the digipack is on its own on the window still. Both the flowers' seem lonely, one on its own and the others being abandoned on the ground. This can reflect the loneliness the lead singer (Leanne) is feeling because she is broken hearted.
The next thing we notice is the use of shoes in the video. On the digipack we have a pair of converses being woren by a boy. In the video we have Leanne wearing a pair of converses, these relate to each other because it is like the pair on the digipack is the shoes of the boy who broke Leanne's heart and we can see that these people were similar in style.
We see that there is a guitar of the Hey Monday band crest, in the video we see how the guitar is used to convey the alternative rock vibe throughout. In a certain part of the video we used effects on final cut to really show the world how the guitar is used.
The final similarity we see is the use of jewellery in both the digipack and the video. On the digipack we have the tiara which is more sparkly and looks more dramatic. With the music video we used a ring which didn't look to grand, but it seems more realistic, and can also show us how small and unimportant the boy who broke Leanne's heart thought their relationship was.
I think the combination is effective because there are a lot of similarities between the ancillary tasks of the digipack and magazine advert, and the actual music video.
This is my finished digipack.
This is my finished magazine advert.
The next thing we notice is the use of shoes in the video. On the digipack we have a pair of converses being woren by a boy. In the video we have Leanne wearing a pair of converses, these relate to each other because it is like the pair on the digipack is the shoes of the boy who broke Leanne's heart and we can see that these people were similar in style. 
Evaluation task 3
What have you learned from your audience feedback?
"More angles and cuts in the performance section(performance in the woods).
Guitar. Amber needs to play harder to the music." This was the main concern the class and the teacher had with the rough cut video. To improve this we edit the way Amber played the guitar we slowed down the shot, reversed her playing and added some wild psychedelic colours.
The drafts were said to be useful and easy to understand. I believe that the notes/drafts we made were one of the most useful and rewarding things we could've done for the video, because they set out what we had to do and how we wanted it done.
The sketches were basic but useful. People thought that they would be good towards getting an idea of the way we wanted things and how they compared to the genre.
"More angles and cuts in the performance section(performance in the woods).
Guitar. Amber needs to play harder to the music." This was the main concern the class and the teacher had with the rough cut video. To improve this we edit the way Amber played the guitar we slowed down the shot, reversed her playing and added some wild psychedelic colours.
The drafts were said to be useful and easy to understand. I believe that the notes/drafts we made were one of the most useful and rewarding things we could've done for the video, because they set out what we had to do and how we wanted it done. 
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| Original costume sketches; Amber |
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| Original costume sketches; Sophie |
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| Original scene sketch; Forest with band |
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| Original sketch;Car park Leanne |
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| Original sketch; Town band(Never used) |
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| Original sketch; Bedroom Leanne |
Evaluation task 4
How did you use new media technologies in the construction and research, planning and evaluation stages?
This is the equipment we used. A camera, tripod, laptop, two guitars, an amplifier, drums, drum sticks.
These are the sites we used for our music video work:
I used Blogger to note, explain and show all our work. It was really good to get to put all my work in one place and helped when I needed to go back and use an example from a past blog.
We used Final Cut to edit together our music video, and to add effects. We had some trouble rendering on Final cut. So we started the editing again which worked out well as we were able to improve our music video further.
Facebook was used when we needed people to comment and discuss the rough cut and the final video. We created a group on Facebook to do that. We used the group in the construction of the video to discuss ideas, and talk about when and where were filming. We had some good and helpful responses,over facebook. It was better to do it on a social networking site because we had a wider response view then we would've if we had gone round and asked people.
Millers Music Centre (Cambridge) was the very nice business that let us use their drums for free. It was the second music site we looked at for the use of hiring or borrowing a drum kit. We had multiple emails with the manager of the business about the use of the drums.Though we had some complications about the delivery of the the kit, which was sorted out, we found that they were poilte and apoligised for the complications, we would suggest people using them in the future for music videos.
This is the equipment we used. A camera, tripod, laptop, two guitars, an amplifier, drums, drum sticks.
These are the sites we used for our music video work:
I used Blogger to note, explain and show all our work. It was really good to get to put all my work in one place and helped when I needed to go back and use an example from a past blog. We used Final Cut to edit together our music video, and to add effects. We had some trouble rendering on Final cut. So we started the editing again which worked out well as we were able to improve our music video further.
Facebook was used when we needed people to comment and discuss the rough cut and the final video. We created a group on Facebook to do that. We used the group in the construction of the video to discuss ideas, and talk about when and where were filming. We had some good and helpful responses,over facebook. It was better to do it on a social networking site because we had a wider response view then we would've if we had gone round and asked people.
Millers Music Centre (Cambridge) was the very nice business that let us use their drums for free. It was the second music site we looked at for the use of hiring or borrowing a drum kit. We had multiple emails with the manager of the business about the use of the drums.Though we had some complications about the delivery of the the kit, which was sorted out, we found that they were poilte and apoligised for the complications, we would suggest people using them in the future for music videos.
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