Evaluation task 2

How effective is the combination of your main product and ancillary texts? 


I think the combination is effective because there are a lot of similarities between the ancillary tasks of the digipack and magazine advert, and the actual music video. 


This is my finished digipack. 










This is my finished magazine advert. 

The first similarity we see is the use of flowers on the digipack and the use of flowers in the video. The flowers in the video are being dropped on the floor by Leanne, whereas the flower on the digipack is on its own on the window still. Both the flowers' seem lonely, one on its own and the others being abandoned on the ground. This can reflect the loneliness the lead singer (Leanne) is feeling because she is broken hearted. 


The next thing we notice is the use of shoes in the video. On the digipack we have a pair of converses being woren by a boy. In the video we have Leanne wearing a pair of converses, these relate to each other because it is like the pair on the digipack is the shoes of the boy who broke Leanne's heart and we can see that these people were similar in style. 

We see that there is a guitar of the Hey Monday band crest, in the video we see how the guitar is used to convey the alternative rock vibe throughout. In a certain part of the video we used effects on final cut to really show the world how the guitar is used. 

The final similarity we see is the use of jewellery in both the digipack and the video. On the digipack we have the tiara which is more sparkly and looks more dramatic. With the music video we used a ring which didn't look to grand, but it seems more realistic, and can also show us how small and unimportant the boy who broke Leanne's heart thought their relationship was.